Seeking to capitalize on our success promoting George Bey's work in the Yucatan, Gehrung Associates contacted the international editor at the Chronicle of Higher Education about writing a larger, omnibus story about Millsaps College's programs and facilities in the region. The editor assigned the story to her Latin America correspondent, who visited with Millsaps students and professors at the College's business center in Merida, which resulted in a two-page feature.