Paul Pribbenow, President of Augsburg College, indicated to Gehrung Associates that one of our primary goals should be to raise the profile of the institution's efforts to recruit minority students. In just two years time, the College has increased the number of incoming students of color from 22 percent to 42 percent. Armed with these compelling figures, and insights into the College's new recruiting strategies, we reached out to one of our contacts at the Chronicle of Higher Education, offering an exclusive on the story. The strategy paid off in a front-page feature for the College.