We read about Millsaps College's new show choir in the college's student newspaper and thought it would be a great trend story pegged to the success of the new Fox television show, Glee. We paired the Millsaps choir with one at Mississippi State University to promote a story about how the show's popularity was resulting in show choirs reemerging on campuses after years of dormancy. Our pitch resulted in significant features in both USA Today and The New York Times.