The Executive MBA program at Emory University's Goizueta Business School devised a way to help its students improve their relationships outside of class. The rigors of EMBA programs are often underestimated by the students' spouses and partners, so Goizueta developed a separate cohort that allows EMBA widows to experience a crash orientation that puts them through all the paces their partners experience in the program. Our pitch about the program resulted in a Wall Street Journal story.