Albion College sought exposure for its effort to engage alumni and prospective students by holding a "Grandparents College" - several days of events during which alumni and their children could stay in Albion's residence halls and take classes together. We offered an exclusive story to USA Today, which assigned a Detroit-based Gannett reporter to attend the Albion events. Her story about this growing trend ran in USA Today and syndicated to Gannett papers throughout the U.S.